The Challenge

While the brand’s products were clinically proven and backed by professionals, its digital marketing lacked consistency and structure.

Key challenges included:

• Limited brand visibility in a saturated premium skincare market
  
  

• Inconsistent ad performance due to fragmented targeting
  
  

• Underperforming website with low mobile conversion rate
  
  

• Minimal retargeting and email automation
  
  

• Lack of educational content to highlight product efficacy
  
  

Objectives

1. Build a full-funnel digital strategy to drive awareness and conversions
   
   

2. Optimize ad performance and reduce cost per acquisition (CPA)
   
   

3. Improve website experience to boost conversion rate (CVR)
   
   

4. Strengthen customer retention through email and content marketing
   
   

Strategy

The growth strategy centered on positioning the brand as a science-backed yet accessible skincare solution. By combining paid media optimization, creative testing, and website enhancements, the brand aimed to scale efficiently while reinforcing its expert credibility.

1. Paid Media Optimization

• Rebuilt Meta and Google campaigns with structured funnel segmentation
  
  

• Targeted high-intent skincare audiences and lookalikes of top customers
  
  

• Utilized video ads featuring dermatologist testimonials and results-focused visuals
  
  

2. Creative & Messaging Framework

• Highlighted clinical results and expert development in ad messaging
  
  

• Introduced storytelling-driven creatives showcasing transformation and trust
  
  

• Refreshed content mix to include user testimonials, benefits-focused videos, and ingredient education
  
  

3. Website & CRO Improvements

• Simplified navigation and checkout flow to minimize drop-offs
  
  

• Added trust signals (clinical claims, dermatologist-developed badges, verified reviews)
  
  

• Implemented bundles and limited-time offers to increase average order value (AOV)
  
  

4. Retention & Email Marketing

• Built automated flows for welcome, replenishment, and cross-sell sequences
  
  

• Created loyalty incentives and personalized recommendations
  
  

• Improved design and copy to reflect brand sophistication while driving action
  
  

5. SEO & Content Expansion

• Optimized pages for high-value skincare keywords (anti-aging, fine lines, elasticity)
  
  

• Developed educational blog content and how-to guides for long-term organic visibility
  
  

• Created internal link clusters to strengthen domain authority
  
  

Execution

The implementation followed a structured, data-driven approach:

Phase 1 — Audit & Setup
Reviewed analytics, tracking, and ad structure to establish accurate performance baselines.

Phase 2 — Creative Testing
Ran iterative ad variations to identify top-performing visuals, headlines, and CTAs.

Phase 3 — Scaling Campaigns
Increased spend on high-ROAS audiences while introducing product-specific landing pages.

Phase 4 — Retention & Automation
Deployed lifecycle email flows, reactivation campaigns, and loyalty offers to sustain growth.

Results

Within six months of execution, the brand achieved measurable improvements across all key metrics:

• +125% Increase in Monthly Online Revenue
  
  

• +72% Improvement in ROAS across Meta and Google Ads
  
  

• -31% Reduction in CPA
  
  

• +40% Lift in Conversion Rate
  
  

• +52% Increase in Repeat Purchase Rate
  
  

• +58% Growth in Organic Search Traffic