Our Three Step Process
Turning Wellness into a Lifestyle Movement
Our Three Step Process
Turning Wellness into a Lifestyle Movement
What We Did
1. Wellness Positioning with Purpose
We built the brand around a central idea: “Daily Rituals, Real Results.” The tone was equal parts expert and approachable—designed to cut through wellness fatigue and connect with high-intent U.S. consumers.
2. Shopify Store & Content Hub
We created a conversion-first website that didn’t just sell—it educated. Featuring scroll-friendly wellness education, product usage content, and interactive elements like “Find Your Formula” quizzes.
3. Paid Media (Meta, Google, Pinterest)
Our paid funnel included:
Cold awareness campaigns led by founder-story + UGC blends
Retargeting via problem-solving visuals (bloat, stress, sleep, energy)
Google Search for bottom-of-funnel shoppers with high purchase intent
4. Lifecycle Email Flows (Klaviyo)
Email became the brand’s retention machine—with flows like:
“Welcome to the Ritual” onboarding
Supplement refill reminders
Habit stacking tips & lifestyle education for deeper engagement
5. Community & UGC Activation
We built a UGC pipeline through real customer reviews, wellness challenge content, and ambassador collaborations. This gave the brand a real voice in a noisy space.
Results After 8 Months
Metric | Outcome |
Revenue | $654,000 |
ROAS (Blended) | 6.3x |
Returning Customer Rate | 37% |
Email-Driven Revenue | 31% |
CAC (Reduced by Month 4) | ↓ 46% |
What We Did
1. Wellness Positioning with Purpose
We built the brand around a central idea: “Daily Rituals, Real Results.” The tone was equal parts expert and approachable—designed to cut through wellness fatigue and connect with high-intent U.S. consumers.
2. Shopify Store & Content Hub
We created a conversion-first website that didn’t just sell—it educated. Featuring scroll-friendly wellness education, product usage content, and interactive elements like “Find Your Formula” quizzes.
3. Paid Media (Meta, Google, Pinterest)
Our paid funnel included:
Cold awareness campaigns led by founder-story + UGC blends
Retargeting via problem-solving visuals (bloat, stress, sleep, energy)
Google Search for bottom-of-funnel shoppers with high purchase intent
4. Lifecycle Email Flows (Klaviyo)
Email became the brand’s retention machine—with flows like:
“Welcome to the Ritual” onboarding
Supplement refill reminders
Habit stacking tips & lifestyle education for deeper engagement
5. Community & UGC Activation
We built a UGC pipeline through real customer reviews, wellness challenge content, and ambassador collaborations. This gave the brand a real voice in a noisy space.
Results After 8 Months
Metric | Outcome |
Revenue | $654,000 |
ROAS (Blended) | 6.3x |
Returning Customer Rate | 37% |
Email-Driven Revenue | 31% |
CAC (Reduced by Month 4) | ↓ 46% |
What We Did
1. Wellness Positioning with Purpose
We built the brand around a central idea: “Daily Rituals, Real Results.” The tone was equal parts expert and approachable—designed to cut through wellness fatigue and connect with high-intent U.S. consumers.
2. Shopify Store & Content Hub
We created a conversion-first website that didn’t just sell—it educated. Featuring scroll-friendly wellness education, product usage content, and interactive elements like “Find Your Formula” quizzes.
3. Paid Media (Meta, Google, Pinterest)
Our paid funnel included:
Cold awareness campaigns led by founder-story + UGC blends
Retargeting via problem-solving visuals (bloat, stress, sleep, energy)
Google Search for bottom-of-funnel shoppers with high purchase intent
4. Lifecycle Email Flows (Klaviyo)
Email became the brand’s retention machine—with flows like:
“Welcome to the Ritual” onboarding
Supplement refill reminders
Habit stacking tips & lifestyle education for deeper engagement
5. Community & UGC Activation
We built a UGC pipeline through real customer reviews, wellness challenge content, and ambassador collaborations. This gave the brand a real voice in a noisy space.
Results After 8 Months
Metric | Outcome |
Revenue | $654,000 |
ROAS (Blended) | 6.3x |
Returning Customer Rate | 37% |
Email-Driven Revenue | 31% |
CAC (Reduced by Month 4) | ↓ 46% |
Other Projects
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Other Case Studies
Check our other project case studies with detailed explanations
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Other Case Studies
Check our other project case studies with detailed explanations