Our Three Step Process
Turning Wellness into a Lifestyle Movement
Our Three Step Process
Turning Wellness into a Lifestyle Movement
Our client was a wellness startup with a bold mission: to help busy Americans reconnect with daily health, without overwhelm or gimmicks. While the formulations were science-backed and doctor-approved, they were launching into a crowded U.S. supplements market, where attention spans are short and trust is earned, not given.
What We Did
1. Wellness Positioning with Purpose
We built the brand around a central idea: “Daily Rituals, Real Results.” The tone was equal parts expert and approachable—designed to cut through wellness fatigue and connect with high-intent U.S. consumers.
2. Shopify Store & Content Hub
We created a conversion-first website that didn’t just sell—it educated. Featuring scroll-friendly wellness education, product usage content, and interactive elements like “Find Your Formula” quizzes.
3. Paid Media (Meta, Google, Pinterest)
Our paid funnel included:
Cold awareness campaigns led by founder-story + UGC blends
Retargeting via problem-solving visuals (bloat, stress, sleep, energy)
Google Search for bottom-of-funnel shoppers with high purchase intent
4. Lifecycle Email Flows (Klaviyo)
Email became the brand’s retention machine—with flows like:
“Welcome to the Ritual” onboarding
Supplement refill reminders
Habit stacking tips & lifestyle education for deeper engagement
5. Community & UGC Activation
We built a UGC pipeline through real customer reviews, wellness challenge content, and ambassador collaborations. This gave the brand a real voice in a noisy space.
Results After 8 Months
Metric | Outcome |
Revenue | $1.05M |
ROAS (Blended) | 6.3x |
Returning Customer Rate | 37% |
Email-Driven Revenue | 31% |
CAC (Reduced by Month 4) | ↓ 46% |
Instagram Followers | 0 → 72K |
What We Did
1. Wellness Positioning with Purpose
We built the brand around a central idea: “Daily Rituals, Real Results.” The tone was equal parts expert and approachable—designed to cut through wellness fatigue and connect with high-intent U.S. consumers.
2. Shopify Store & Content Hub
We created a conversion-first website that didn’t just sell—it educated. Featuring scroll-friendly wellness education, product usage content, and interactive elements like “Find Your Formula” quizzes.
3. Paid Media (Meta, Google, Pinterest)
Our paid funnel included:
Cold awareness campaigns led by founder-story + UGC blends
Retargeting via problem-solving visuals (bloat, stress, sleep, energy)
Google Search for bottom-of-funnel shoppers with high purchase intent
4. Lifecycle Email Flows (Klaviyo)
Email became the brand’s retention machine—with flows like:
“Welcome to the Ritual” onboarding
Supplement refill reminders
Habit stacking tips & lifestyle education for deeper engagement
5. Community & UGC Activation
We built a UGC pipeline through real customer reviews, wellness challenge content, and ambassador collaborations. This gave the brand a real voice in a noisy space.
Results After 8 Months
Metric | Outcome |
Revenue | $1.05M |
ROAS (Blended) | 6.3x |
Returning Customer Rate | 37% |
Email-Driven Revenue | 31% |
CAC (Reduced by Month 4) | ↓ 46% |
Instagram Followers | 0 → 72K |
Our client was a wellness startup with a bold mission: to help busy Americans reconnect with daily health, without overwhelm or gimmicks. While the formulations were science-backed and doctor-approved, they were launching into a crowded U.S. supplements market, where attention spans are short and trust is earned, not given.
What We Did
1. Wellness Positioning with Purpose
We built the brand around a central idea: “Daily Rituals, Real Results.” The tone was equal parts expert and approachable—designed to cut through wellness fatigue and connect with high-intent U.S. consumers.
2. Shopify Store & Content Hub
We created a conversion-first website that didn’t just sell—it educated. Featuring scroll-friendly wellness education, product usage content, and interactive elements like “Find Your Formula” quizzes.
3. Paid Media (Meta, Google, Pinterest)
Our paid funnel included:
Cold awareness campaigns led by founder-story + UGC blends
Retargeting via problem-solving visuals (bloat, stress, sleep, energy)
Google Search for bottom-of-funnel shoppers with high purchase intent
4. Lifecycle Email Flows (Klaviyo)
Email became the brand’s retention machine—with flows like:
“Welcome to the Ritual” onboarding
Supplement refill reminders
Habit stacking tips & lifestyle education for deeper engagement
5. Community & UGC Activation
We built a UGC pipeline through real customer reviews, wellness challenge content, and ambassador collaborations. This gave the brand a real voice in a noisy space.
Results After 8 Months
Metric | Outcome |
Revenue | $1.05M |
ROAS (Blended) | 6.3x |
Returning Customer Rate | 37% |
Email-Driven Revenue | 31% |
CAC (Reduced by Month 4) | ↓ 46% |
Instagram Followers | 0 → 72K |
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations