Our Three Step Process
Scaling a U.S. Indie Cosmetic Brand from Zero to Cult Status
Our Three Step Process
Scaling a U.S. Indie Cosmetic Brand from Zero to Cult Status
What We Did
1. Brand Identity & Positioning
We developed a look and tone rooted in “real skin, real stories.” The brand narrative centered around self-expression, not perfection. From packaging design to copy, everything said: “This brand gets me.”
2. Shopify eCommerce Build
Custom DTC site optimized for mobile shopping, skin tone matching, ingredient transparency, and seamless UGC integration.
3. Paid Media (Meta, TikTok, Google)
We launched emotion-led campaigns powered by:
TikTok-first video content that humanized product use
Meta dynamic ads segmented by skin type, tone, and age
Google Shopping focused on hero SKUs like tinted moisturizer and multi-use sticks
4. Influencer Seeding & UGC Strategy
Activated 75+ micro-influencers across YouTube, TikTok, and IG Reels. We didn’t pay for posts—we built relationships that echoed.
5. Email Marketing (Klaviyo)
Flows built for product education, restock alerts, and brand storytelling—key to converting first-time buyers into brand advocates.
Results After 7 Months
Metric | Outcome |
Total Revenue | $600,000 |
ROAS (Paid Media) | 7.2x |
Influencer-Driven Sales | 23% of total revenue |
Returning Customer Rate | 31% |
Email-Driven Revenue | 28% |
What We Did
1. Brand Identity & Positioning
We developed a look and tone rooted in “real skin, real stories.” The brand narrative centered around self-expression, not perfection. From packaging design to copy, everything said: “This brand gets me.”
2. Shopify eCommerce Build
Custom DTC site optimized for mobile shopping, skin tone matching, ingredient transparency, and seamless UGC integration.
3. Paid Media (Meta, TikTok, Google)
We launched emotion-led campaigns powered by:
TikTok-first video content that humanized product use
Meta dynamic ads segmented by skin type, tone, and age
Google Shopping focused on hero SKUs like tinted moisturizer and multi-use sticks
4. Influencer Seeding & UGC Strategy
Activated 75+ micro-influencers across YouTube, TikTok, and IG Reels. We didn’t pay for posts—we built relationships that echoed.
5. Email Marketing (Klaviyo)
Flows built for product education, restock alerts, and brand storytelling—key to converting first-time buyers into brand advocates.
Results After 7 Months
Metric | Outcome |
Total Revenue | $600,000 |
ROAS (Paid Media) | 7.2x |
Influencer-Driven Sales | 23% of total revenue |
Returning Customer Rate | 31% |
Email-Driven Revenue | 28% |
What We Did
1. Brand Identity & Positioning
We developed a look and tone rooted in “real skin, real stories.” The brand narrative centered around self-expression, not perfection. From packaging design to copy, everything said: “This brand gets me.”
2. Shopify eCommerce Build
Custom DTC site optimized for mobile shopping, skin tone matching, ingredient transparency, and seamless UGC integration.
3. Paid Media (Meta, TikTok, Google)
We launched emotion-led campaigns powered by:
TikTok-first video content that humanized product use
Meta dynamic ads segmented by skin type, tone, and age
Google Shopping focused on hero SKUs like tinted moisturizer and multi-use sticks
4. Influencer Seeding & UGC Strategy
Activated 75+ micro-influencers across YouTube, TikTok, and IG Reels. We didn’t pay for posts—we built relationships that echoed.
5. Email Marketing (Klaviyo)
Flows built for product education, restock alerts, and brand storytelling—key to converting first-time buyers into brand advocates.
Results After 7 Months
Metric | Outcome |
Total Revenue | $600,000 |
ROAS (Paid Media) | 7.2x |
Influencer-Driven Sales | 23% of total revenue |
Returning Customer Rate | 31% |
Email-Driven Revenue | 28% |
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations